WHY READERS ARE LEADERS?

You already now that i am an entrepreneur and working with more than 150 student around india in my organazation,so acording to me .....
Wouldn't it be great if everything we needed to know to be successful was written down somewhere for us?
Well, it is. Virtually everything we need to learn to help ensure our success has already been written and is available in books.
You have probably heard the phrase, "readers are leaders," quite often. The reason is because it's true.

Readers are leaders because they understand that knowledge is the key to success and reading books is a great source of that knowledge. Leaders read books because they know this is one of the best ways to learn things they don't know and to reinforce the things that they do know.
In fact, the only way a book can't help you is if you don't open it. Opening a book is like opening a window on a world of knowledge. And the pursuit of that knowledge should be never-ending so that your personal and professional growth never stops. In today's fast-paced world, the need to disseminate information and determine what is important is critical. That's why access to good books that cover appropriate subjects and that are written in a fast-paced, easy-to-read format are critical so your organization can access the benefits
immediately.
_______________________
People don't read one book and become motivated for life
._______________________
Take something as important as motivation, for example. It's not a one-time event. People don't read one book and become motivated for life. Most successful people believe that reading and practicing motivation, like sleeping and eating, needs to be an everyday event. That's why leaders of organizations throughout the world make sure to get powerful books into the hands of their associates on a consistent basis.
This creates the ultimate win-win situation. As the leader of the organization you can choose the books you want distributed. It also allows all your associates to read the same book at the same time, which facilitates group discussion. And having access to books on a variety of topics - you can win,the magic of thinking big, goal setting, time management, sales training, spirituality, network-marketing ideas, building referrals, motivation and others - provides diverse information to your organization.
In short, a books can help make your organization stronger from the inside out by empowering your associates to be all they can be.

Ray Kroc Biography (Ray Arthur Kroc) : McDonald Fast Food Restaurant Entrepreneur
Famous for : Making the fast food franchise McDonald's one of the largest and most popular chain of fast food restaurants in the United States and around the world, nicknamed the Hamburger King. Kroc also owned the Major Legue baseball team the San Diego Padres.
Kroc details : Born - October 5, 1902 Chicago, Illinois, USA / Died - United States of America

Ray Kroc was the mastermind behind the worldwide McDonald's fast food franchise. He bought the fledgling restaurant chain in 1955 and grew it into the largest, most influential fast food chain in the world....

Ray Kroc was born on October 5, 1902 to Czech-Americans in Chicago, Illinois. At the age of four, Kroc's father took him to phrenologist, a person who determines fate based on the shape of someone's skull. The Phrenologist told young Ray Kroc that he would someday work in food service. But, as the first World War erupted, Kroc became interested in learning how to drive ambulances for the war effort instead. The war, however, ended before he had a chance to test his training and Kroc looked elsewhere for employment.

During the late 1950s, Kroc tried his hand at selling paper cups and even worked as a pianist for a short period of time before settling into a position as a milkshake machine salesman. He traveled around the country and sold milkshake machines to various different cafes and restaurants, all the while observing the layout and management of the industry. Kroc was convinced that many restaurants suffered from poor management and were not living up to their potential. It was during this time that he ran across a small hamburger restaurant in San Bernardino, California named McDonald's.

The restaurant, owned by the McDonald brothers, Richard and Maurice, ran eight of the same milkshake machines sold by the fifty-two year old Kroc. Since each machine could spin five milkshakes at once, Kroc was intrigued by the idea of a restaurant that needed the ability to make forty milkshakes at a time. He traveled to California and, upon seeing the orderly, efficient restaurant that served a huge community, Ray Kroc was convinced he could sell the machines to every McDonald store that opened.

In order to capitalize on the venture, Kroc approached the brothers with a business plan and they eventually settled on a deal. As a result of the partnership, however, Kroc would receive only 1.4% of the franchisees' profit, giving 0.5% to the brothers. It didn't take very long for Kroc to realize that his profit would be minimal. So, in order to gain access to more of his investment, Ray Kroc convinced the brothers to sell him the rights to the McDonald's name.

Kroc envisioned a restaurant that ran like a factory and produced hot food, fast service, and with consistent quality no matter where he opened a restaurant. He saw food preparation as a process and broke it down into steps that could be duplicated in any of his restaurants. This way he could keep the product the same no matter where the McDonald's was located.

Low franchise fees made it easy to open new stores but cut into any potential profits for Kroc. As a result, Kroc decided to purchase the land on which McDonald's would open and ultimately serve as a landlord. He set up the Franchise Realty Corporation in 1956 and was able to purchase tracts of land in order to help him produce a profit for his company. By 1960 there were over 200 McDonald's around the United States.

Kroc saw his franchise as a way to sell as service, not food. After all, Big Boy, Dairy Queen, and A&W were already established restaurant chains. Ray Kroc needed McDonald's to stand out. Consistency was the key and he made sure that every McDonald's ran the same. He established national advertising campaigns to support his restaurants and took the brand international in 1971 to Japan and Germany.

Ray Kroc died on January 14, 1984 of old age. At the time he was worth an estimated $500 million.

Richard St. John: Secrets of success in 8 words

must watch Secrets of success in 8 words

Richard St. John doesn’t look like a successful person, just an average guy. So you might be thinking, “What credentials does he have to write a book on success?" Well, here’s a quick summary.

Richard founded a marketing company that has been in business for over 25 years. He has taken home the top awards in the world for best corporate videos and scriptwriting, and his photographs have appeared in international publications. On the sports front, he has run marathons on all seven continents, with a personal best time of 2 hours, 43 minutes. And he and his wife Baiba have climbed two of the world’s highest mountains, Kilimanjaro in Africa and Aconcagua in South America. On the business front, he followed his passion, not money, and became a millionaire. So Richard doesn’t just talk about success, he has achieved it in a number of ways.

But just being successful doesn’t make people experts on the subject of success. What gives Richard the real credentials as an expert are the ten years he spent as a success analyst, researching the subject and interviewing hundreds of successful people. So Richard may not look like a successful person, but he knows what leads to success. His new mission in life is to demystify the whole subject of success and make it easier for people to understand and apply in their own lives.

STORY 1(TRUE STORY)

As a young social worker in a New York City psychiatric clinic, I was asked to see Roz, a 20-year-old woman who had been referred to us from another psychiatric facility. It was an unusual referral in that no information was received ahead of her first appointment. I was told to "play it by ear." and to figure out what her problems were and what she needed.

Without a diagnosis to go on, I saw Roz as an unhappy, misunderstood young woman who hadn't been listened to in her earlier therapy. Her family situation was unpleasant. I didn't see her as disturbed, but rather as lonely and misunderstood. She responded so positively to being heard. I worked with her to start a life worth living - to find a job, a satisfying place to live and new relationships. We hit it off well, and she started making important changes in her life right away.

The records from the previous psychiatric facility arrived a month after Roz and I began our successful work together. To my complete surprise, her records were several inches thick, describing a number of psychiatric hospitalizations. Her diagnosis was "paranoid schizophrenic," with a comment on her being "hopeless."

That had not been my experience with Roz at all. I decided to forget those pieces of paper. I never treated her as if she had that "hopeless" diagnosis. (It was a lesson for me in questioning the value and certainty of diagnoses.) I did find out about the horrors for Roz of those hospitalizations, of being drugged, isolated and abused. I also learned a lot from her about surviving such traumatic circumstances.

First Roz found a job, then a place to live away from her difficult family. After several months of working together, she introduced me to her husband-to-be, a successful businessman who adored her.

When we completed our therapy, Roz gave me the gift of a silver bookmark and a note that said, "Thank you for believing me well."

I have carried that note with me and I will for the rest of my life, to remind me of the stand I take for people, thanks to one brave woman's triumph over a "hopeless" diagnosis.

By Judy Tatelbaum

LEADS OF SUCCESS

Never, never, never, never give up
Make a success of living by seeing a goal and aiming for it unswervingly. You never really lose until you stop trying

The Goal Of Your Motivational Speech Topics

Actually you have just one goal: to motivate them to act or to agree. Write down what you want them to do, and how you are going to persuade them that you are right.

Phrase your goal in a declarative statement, in a way that will motivate. There are two ways two create a motivational speech:

The first way is the use of the imperative mood in relation to activities, issues or problems at college, in your work environment, or in your community. Examples:

Become involved in ..., Buy ..., Change ..., Choose ..., Do ..., Donate ..., Establish ..., Join ..., Make ..., Pay ..., Quit ..., Sell ..., Sign ..., Study ..., Support ..., Take ..., Volunteer ..., Vote ...

Entrepreneurship Courses

Entrepreneurship as a career option has emerged due to the cut-throat competition and lack of opportunities in the formal sectors. Individuals with a dream to do something on their own are even leaving their secure jobs to pursue a business venture. There are several institutes that offer entrepreneurship courses in India. It is always considered to be a better idea to join a formal training before setting your foot forward as an entrepreneur.

Qualifications

The details of entrepreneurship courses conducted in India are:

* Advanced Diploma in Enterprise Management, Duration: 6 months,

Eligibility: Graduation, preferably with work experience of 5 - 10 years.

* Certificate Course in Export Marketing, Duration: 4 months, Eligibility: Graduation

* Certificate Course in International Business Language, Duration: 5 months , Eligibility: Graduation.

* Certificate Course in International Trade Logistic, Duration: 4 months, Eligibility: Graduation.

* Diploma/Certificate Courses in Entrepreneurship, Duration: 6 months- 1 year, Eligibility: Graduation/ Diploma/10+2 with 3 yr. Exp.

* Diploma in Entrepreneurship, Duration: 9 months, Eligibility: Graduation

* Diploma in Planning and Entrepreneurship, Duration: 2 years, Eligibility: 10+2, awaiting results

* Executive Masters in International Trade, Duration: 1 year, Eligibility: Graduation

* Executive MBA+M.Com/PGDBA, Duration:2 years, Eligibility: Graduation, appearing for final exam.

* Executive Postgraduate Program, Duration: 3 years, Eligibility: Graduation (55%)

* Executive Postgraduate Diploma in Management, Duration: 3 years, Eligibility: Bachelor's/Master's degree with 5 years exp.

* Fellow Program in Management (Doctoral Level), Eligibility: B.E. M.E. P.G

* BA (General-Human Resource Development Marketing, Operations
Research and Finance), Duration: 2 years 6 months, Eligibility: Graduation

* PG Diploma in International Business/Entrepreneurship/Small Business and Management of Services

* PG Diploma in Management of Small and Medium Enterprises, Duration: 1 year, Eligibility: Graduation

* PGDBA, Duration: 2 years, Eligibility: Graduation

* PGDBM, Duration: 2 years, Eligibility: Graduate

* Postgraduate Diploma in Entrepreneurship Management (PGDEM), Duration: 9 months, Eligibility: middle level executive

* PGDEM, Duration: 6 months, Eligibility: Graduation


Some of the reputed and prestigious institutes offer entrepreneurship courses in India. One can come across both degree and diploma programs on entrepreneurship.
Short term certificate courses are also quite popular among the students.

* IIM, Ahmedabad, Bangalore & Kolkata

* All India Management Association Center for Management Education, New Delhi

* Indian Institute of Foreign Trade (IIFT), New Delhi

* Entrepreneurship Development Institute of India, Gujarat

* FICCI, New Delhi

* Small Industries Service Institute, New Delhi

* National Science and Technology Entrepreneurship Development, New Delhi

* National Institute for Entrepreneurship and Small Business Development (NIESBUD), New Delhi

* ASEED and Entrepreneurship Development Institute of India (EDII), New Delhi

* Indian Institute of Planning and Management (IIPM), New Delhi

* Institute of Marketing and Management (IMM), New Delhi

* Xavier Labour Relations Institute (XLRI), Jharkhand

* Xavier Institute of Management (XIM), Orissa

* Management Development Institute, Haryana

* Indian Institute of Information Technology and Management (IIITM), Madhya Pradesh

* Symbiosis Center for Management, Maharashtra

* Jamia Millia Islamia, New Delhi.

Benefits

These Institutes not only identify prospective entrepreneurs but provide them with a thorough knowledge and appropriate approach towards the subject, consequently producing industrious entrepreneurs.


The scope for entrepreneurship is limitless here in India. Entrepreneurship can be divided into three areas of work -

* Providing Service
* Selling Goods
* Manufacturing Goods

The first activity involves the least monetary investment and risk. The other two require higher investments, but a good foresight can make these ventures extremely successful.
People who like to dream big can expand their business ventures beyond the boundaries of India. An understanding of international economy and business methods are required in this case.