why people want individual success??

Unfortunately, it is a fact that a great many people are unhappy in their jobs. They go to work everyday out of necessity, not because it is of interest to them or is a challenge. Each day they spend eight hours in misery with no room for personal growth. Personal success is only a flicker as the fire is never able to ignite. It's a human trait that is there, in the heart, waiting for the right moment to become a blazing inferno, but alas the success challenge has been quenched in favor of family and security. 

Believe it or not, there are more opportunities today where one can become involved in that challenges personal growth. Now offers of individual success are more approachable, than ever before. Companies seek innovative people who want to be involved in company processes. This is a segment of people who seek security and recognition in the company challenge. They want to be recognized for their effort yet feel safe in their position. They have settled into a life of mortgages, car loans, family, social clubs and credit card bills that has molded their way of thinking into a life style. They worry about their credit rating, social standing, and image. They are usually college educated and settled in their favorite church, associations and philosophy. These people are a class of doers yet they are followers of the system they are in. Fear of failure is a motivating force because they have placed too much emphases and value on material possessions and the possibility of losing them. They have created their own world of reality where they feel they are in control of their destiny.